配給費用について

( Max 2000 Items )
URI http://shark.lib.kagawa-u.ac.jp/kuir/metadata/4235
Title
配給費用について
Title Alternative
On marketing costs
File
Description

1. The problem treated in this study is to examine the concepts of marketing costs. 2. The study on marketing costs in America was aroused after the First World War. The social background of the growth of this line of study has been penetrated by the peculiar phase of economic conditions, i. e. the monopolistic capitalism, under which the home market had become narrower than that in the stage of industrial capitalism. It is our regret, however, that we have had no ample studies, nor have we acquired any bit of important results therefrom, on marketing costs in really economic standpoint. We might say it is greatly due to the general capitalist mode of recognition, self-conscious or not, of the students working in this field of science, which is itself to be determined by that of capitalists in the sequel. If so, we are bound, for one thing, to try to clear away this sort of subconsciousness in our study. 3. When we review the various concepts of marketing, we may discern two trends of attitudes in the mode of analysis, that is, qualitative and quantitative viewpoints. In the quantitative viewpoint, the various concepts of marketing may be more or less reduced to a notion which would be defined as the spread between producer's price and consumer's price. But in this opinion are found two immediately visible flaws: the first, that the profit is included in this concept, and the second, that the selling expenses which are paid by the manufacturer is excluded from it. Moreover, the more vital fault in this line of concepts of marketing cost lies in the very fact that the qualitative determination is utterly neglected in it. Why the neglect? I consider it has been caused by the grave defect in the method of the analysis which is too invalid to come to take up the economic phase of the problem from the front. The analysis in the marketing hitherto seems to have crawled over a very superficial state of phenomena. The really scientific study must clarify the essential, i. e. economic, aspect of the phenomena. ...

Author
著者 橋本 勳
著者(ヨミ) ハシモト イサオ
著者(別表記) Hashimoto Isao
Publication Title
香川大学経済論叢
Volume
27
Issue
1
Start Page
79
End Page
106
Publisher
香川大学経済研究所
Published Date
195405
ISSN
0389-3030
NCID
AN00038281
Resource Type
Departmental Bulletin Paper
Language
jpn
Text Version
publisher
Set
香川大学
Copyright (C) 2009 Kagawa University All rights reserved.