配給費用について

( 最大 2000 件 )
URI http://shark.lib.kagawa-u.ac.jp/kuir/metadata/4235
タイトル
配給費用について
タイトル(別表記)
On marketing costs
ファイル
内容記述

1. The problem treated in this study is to examine the concepts of marketing costs. 2. The study on marketing costs in America was aroused after the First World War. The social background of the growth of this line of study has been penetrated by the peculiar phase of economic conditions, i. e. the monopolistic capitalism, under which the home market had become narrower than that in the stage of industrial capitalism. It is our regret, however, that we have had no ample studies, nor have we acquired any bit of important results therefrom, on marketing costs in really economic standpoint. We might say it is greatly due to the general capitalist mode of recognition, self-conscious or not, of the students working in this field of science, which is itself to be determined by that of capitalists in the sequel. If so, we are bound, for one thing, to try to clear away this sort of subconsciousness in our study. 3. When we review the various concepts of marketing, we may discern two trends of attitudes in the mode of analysis, that is, qualitative and quantitative viewpoints. In the quantitative viewpoint, the various concepts of marketing may be more or less reduced to a notion which would be defined as the spread between producer's price and consumer's price. But in this opinion are found two immediately visible flaws: the first, that the profit is included in this concept, and the second, that the selling expenses which are paid by the manufacturer is excluded from it. Moreover, the more vital fault in this line of concepts of marketing cost lies in the very fact that the qualitative determination is utterly neglected in it. Why the neglect? I consider it has been caused by the grave defect in the method of the analysis which is too invalid to come to take up the economic phase of the problem from the front. The analysis in the marketing hitherto seems to have crawled over a very superficial state of phenomena. The really scientific study must clarify the essential, i. e. economic, aspect of the phenomena. ...

著者
著者 橋本 勳
著者(ヨミ) ハシモト イサオ
著者(別表記) Hashimoto Isao
掲載誌
香川大学経済論叢
27
1
開始ページ
79
終了ページ
106
出版者
香川大学経済研究所
出版年月日
195405
ISSN
0389-3030
NCID
AN00038281
資料タイプ
紀要論文
言語
日本語
出版社版
区分
香川大学
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